‘THE FIA WORLD RALLY CHAMPIONSHIP (WRC) PITS DRIVERS AND PRODUCTION-BASED CARS AGAINST SOME OF THE TOUGHEST AND MOST VARIED CONDITIONS ON THE PLANET.’
The challange…to create a collection of uniform and merchandise that is suitable for the challenging and varied environments that are all part of the World Rally Championship, with temperatures varying from -30 to +30 and many different roles being carried out by staff from camera crews on location whatever the weather to office based staff.
We created a completely bespoke made collection that not only adhered to strict branding guidelines with pantone matched colours but suited all different types of weather conditions and was hard wearing but also comfortable and stylish to wear. From our ‘3in1 Jacket’ with a removable inner down filled Jacket with removable sleeves, completely waterproof heavy duty Softshell outer Jacket that keeps camera crews warm in the -30 degree conditions on the Swedish event and dry in the 10 hours of solid rain at the Corsica event, to the sponsor Cap with brushed cotton and carbon fibre effect panels embroidered with all of the sponsor logos for guests to wear, to the Mug printed with all of the flags and dates for each event for the fan to purchase and take home at the end of the event.
This project is what we refer to us our ‘full service’ everything from in house design to sampling, production, packaging, wholesale, webshop design and forfillment, social media, on event sales are all performed by Performance Clothing, we can take any part of this service and taylor it to your individual needs, for more information please get in touch with us.